Verandah becomes first Indian fashion brand to bag sustainability certification: What is the Butterfly Mark?

Luxury resort and swimwear brand Verandah has become the first Indian fashion brand to be awarded the Butterfly Mark Certification, which is decided by a team of UK-based luxury sustainability experts. What is the Butterfly Mark? Experts award the certificate based on its trademarked Butterfly Methodology, which includes environmental, social, and governance+ assessment and risk and opportunity mapping tools, reflecting the brand’s commitment to sustainability in all areas of business. With this, Positive Luxury hopes to create a community of brands that might emerge as industry leaders and drive other brands to offer luxury goods sustainably. Luxury brands Louis Vuitton, Christian Dior, Givenchy, Lisa Franklin, Dom Perignon, Veuve Cliquot and Tom Ford Beauty have held the Butterfly Mark certification for ‘contributing to the future of the planet’. Further, YSL beauty, Kama Ayurveda and Kiehl’s have got the certification in the beauty realm, and IWC Schaffhausen and Tag He