Empowering women: ABSL AMC’s pan-India investor education initiative

CNBC-TV18's new offering Financial Quotient is a women and money series. ZebPay and Aditya Birla Sunlife Mutual Fund will be partnering in this unique initiative. On this women and money series, A Balasubramanian, MD & CEO of Aditya Birla Sun Life AMC, said, "When we were doing an analysis as to the behaviour of women in terms of financial market investment, and then survey also suggested that 53 percent of the women lack in financial literacy. They are not aware about how to manage their money, how to save for the future, how to save for their kids, and about 30 percent of the people had expressed loss of confidence or low confidence levels, and fear of losing money. About 25 percent of the people are pretty neutral. On the basis of those analysis we felt, women play a very important role in the financial saving of every family, whether it is caring for the savings of the family, and then protecting it, and then also saving money for the future of their children and even for the re