Managing the AI Wars: Effective SEO tactics for companies

SEO will inevitably change in the future when the conventional search box becomes less relevant and the great majority of searches move to the extremely long tail. If you've been searching for a while, it's actually not such a crazy forecast. Statistics have repeatedly demonstrated that people who search prefer to "find" rather than "search." That will eventually be made possible by AI, which is why all of the big tech companies are refocusing their efforts on it. For those of us who have been around for a long, we can recall the wars fought over PCs, operating systems, smartphones, browsers, search engines, and smart speakers.