Max Life and Yuvaa collaborate on a ground-breaking financial literacy program that targets Generation Z.

May 23, New Delhi, India: The first youth-driven content platform in India, Yuvaa, and Max Life Insurance Company Ltd. ("Max Life" / "Company") today announced a ground-breaking collaboration to create a multi-part video series on India's financial empowerment, with a primary focus on Gen Z. This strategic partnership aims to meet the requirements of women and other diverse Gen Z cohorts, as well as underrepresented groups like the LGBTQIA+ community, who are frequently ignored, in terms of financial empowerment. The program makes use of the findings of Max Life's India Protection Quotient 6.0, a thorough analysis of the goals and financial requirements of various urban Indian populations. By using a data-driven strategy, the content series is guaranteed to connect with younger viewers and explore topics that specifically address their financial issues.