Gullak's sepia-tinted world makes one yearn for a time when everything ended happily.
Gullak's sepia-tinted world makes one yearn for a time when everything ended happily. Gullak appears to be a time capsule for a bygone era, when life was simpler, even though it is situated in the present.
A few years ago, when India began to experience a digital boom, it became clear that engaging people with nostalgia-baiting worked like magic. The youth of the 1990s loved to think that their life back then, before smartphones, was immeasurably better than the one they had now, when they wrote "surfing the net" as a hobby in their "slambooks." They began recreating their past by tagging their peers on Buzzfeed articles, not realizing that they were becoming like their grandparents, who began every statement with "humare zamane mein." Their nostalgia was content, and movies and TV series quickly capitalized on it. But nostalgia was always about more than just listening to Kumar Sanu music or enjoying how basic a landline phone was; it was about a
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