"Integrated into the experience, intuitive, informed by your personal context," according to Apple's top brass, describes AI.

The primary takeaway from Apple's AI strategy, which was presented this week at WWDC, is that it emphasizes solutions that address real-world customer issues. With the initial iteration of its vision, Apple—which has remained silent on artificial intelligence—tried to make AI less obnoxious.

"I believe that in order for artificial intelligence to be genuinely beneficial, it must be focused on you. At a briefing following the WWDC keynote, Craig Federighi, senior vice-president of software engineering at Apple, stated, "We believe AI's role is not to replace our users but to empower them." "If you consider the kinds of things that enable that, it must be included into the routine that you engage in; it