There's an unusual early winner in the AI boom: wacky advisors
The consultants have started to profit while the tech industry looks for new methods to monetize generative AI.
The marketing team at Reckitt Benckiser, the company that sells Lysol and Mucinex, was persuaded that new artificial intelligence technology could benefit its business once ChatGPT was released in 2022. The team turned to Boston Consulting Group for assistance because they were unsure of how to proceed.
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